Imperial Car Rental

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16 Ernest Oppenheimer Avenue
Bruma, Sandton
Gauteng  2026
South Africa
+27 (0) 11 479-4000
+2711 453 6889

Imperial Car Rental

Imperial Car Rental was started three decades ago by well-known business personality Carol Scott, with an asset base of nine cars and a long-term vision of developing a car rental company South Africa could call its own. Her vision became a reality when IMPERIAL CEO, the late Bill Lynch, saw the potential in the fledgling business venture and gave it his full backing.

Since then we have grown to be the largest home-grown car rental company in South Africa. This success can be attributed to our ‘think big’ philosophy and our promise to provide an outstanding personal service. We’re proud to say that service promise still holds strong in our business today.

Change is a certainty, and for a company whose vision has always been to grow within the global markets of travel, transport and tourism, it is also something we welcome. We first changed to Imperial Car Rental – Europcar and in June 2009, to the single, synergised brand of Europcar. All of these steps have helped us accelerate our move from being a national player to a global player. Even after all the changes, we remain 100% owned by IMPERIAL, will always be a fiercely proud South African organisation and a continued sponsor of the Proudly South African initiative.

Becoming a part of Europcar International brought about new opportunities such as global reach, global kiosk design, best practice policies and processes, as well as environmental opportunities and developments. It also presented our customers with instant rental access to a global fleet of over 220 000 vehicles at over 3000 locations in over 160 countries. Our local fleet peaks at of over 16 000 vehicles in 120 locations across Southern Africa.

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