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105 Oxford Str
East London
Eastern Cape  5201
South Africa
043 722 0383


Wimpy, your family’s favourite casual dining restaurant, is sporting a new look that will keep you coming back for more of the great-tasting affordable meals served to you with a smile. Wimpy was ‘born’ in 1967 and as such, the main design elements were inspired by the ‘Swinging Sixties’. If one looks at fashion and interior design trends that are currently in the marketplace today, the majority of the looks are from the 60’s but just have a modern twist. By using the 60’s as inspiration for the new look, both the younger generation and the older generation customers will feel at home in any Wimpy store.

When visiting a new look Wimpy you will notice great changes that have been made to the seating areas. There are now spacious red ribbed vinyl seats with white ‘racing’ stripes at the tables and bunks as well as cosy, new circular shaped bunks with leather seats where you can chat and eat with a little more privacy. An I-Bar area with computers and internet access has been included for your convenience. You can sit comfortably on the cone shaped stools and go online to check emails or chat to friends on Facebook for free while waiting for your meal to arrive. In some stores, the I-Bar has the WiFi facility which allows customers to use their personal laptops.

The retro design wallpaper is eye-catching and the addition of electronic menu boards mean that Wimpy will be able to constantly update you on the latest menu offerings and promotions to choose from. The vinyl flooring and wood panelling gives the store a feeling of warmth and comfort. Taking care of the environment is everyone’s responsibility and as such, Wimpy new look stores will be fitted with energy efficient LED lights instead of neon lights. The instantly recognisable Wimpy Red still features in all elements of the shop and cartoon images, inspired by memorable Wimpy adverts, adorn the walls, speaking the language of the communities in which the stores are situated.

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